Sunday, July 8, 2007

Why personalization done well is not in Google's self-interest

If web search personalization is done really well, then it could have a very bad effect on paid advertising.

After all, if potential customers are likely to see your product via personalization, why bother with paid advertising?

1 comment:

Anonymous said...

Actually, it's not the case. personalization shoould help google to identify potential customers, hence increase click-through-rate.

It's rare that product pages come up in natural search page, unless they pay lots of money for SEO.