Instead of using PageRank, how about computing an "IQRank" that takes into account the IQs of people?
For example, you could consider the IQ of the creator of the site as well as the IQs of people who link to the site.
The creator of a site would have a greater incentive to undergo IQ testing so as to have some chance of ranking highly.
Not sure what sort of incentive you could have for encouraging people linking to a site to undergo IQ testing.
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Also see these discussions:
http://www.ocf.berkeley.edu/~wwu/cgi-bin/yabb/YaBB.cgi?board=riddles_general;action=display;num=1182563747
http://news.ycombinator.com/item?id=10771
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