Tuesday, July 17, 2007

Using human computation games to promote your startup

In a previous post, I described a variation of the Listen Game that could be used to get people to look at online advertising carefully.

Another approach would be to build a custom human computation game for your startup to promote your startup in a more domain-specific way.

For example, if you are building an online video site, then you could provide a game similar to the ESP Game but adapted to video. Not only would this give you useful data to improve video search on your site, but it would also provide an engaging form of advertisement for your online video startup.

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